Speakers Guild | Roger Blackwell

Roger Blackwell is the co-author of Consumers Behavior and From the Edge of the World. He is the leading authority on the impact social and economic change have made upon marketing strategy and consumer buying patterns. Among his presentations are: How Small & Medium Sized Firms can Expand Globally and Global Competitive Effectiveness. In these programs he analyzes important trends in global markets with a view to developing global thinking which he defines as the ability to understand markets beyond our own country with respect to sources of demand, sources of supply and methods of effective management and marketing.